Fresh Brands
Real People.
Welcome to William Aitken & Co (WAC), one of the largest independent family-owned FMCG distributors in New Zealand. With over 80 years of experience, we specialise in bringing high-quality local and international products to Kiwi shoppers.
Our commitment to excellence and innovation has made us a trusted partner for food and beverage brands and retailers, across the country. Explore how our comprehensive services and dedicated team can help your brand thrive in the competitive FMCG market.
Empowering FMCG brands throughout New Zealand
Providing tailored FMCG marketing and sales support to help FMCG brands achieve visibility and success in leading supermarkets.
Strategic brand development and marketing
Utilising industry expertise and strong retail partnerships to drive growth and consumer recognition for FMCG brands.
Importer of international delicacies
Bringing the finest foods to New Zealand supermarkets, offering Kiwi shoppers a diverse selection of international flavours.
Enhancing supermarket own brands
Partnering with supermarkets to develop, market, and ensure the success of their own brands, providing comprehensive support from concept to shelf.
Our services
Discover how we can help your brand
We offer a wide range of services designed to support your FMCG brand at every stage of its journey.
From account management and sales to logistics and merchandising, our expertise ensures that your products achieve maximum visibility and success in New Zealand's leading supermarkets.
Join our family of brands
80 plus years in FMCG industry
Fun, experienced, dynamic team
