B Corp Certification
Governance
Our mission is now locked into our constitution
We formally measure social & environmental performance
Effective execution of trade marketing initiatives, ensuring your brand stands out.
FMCG Sales & Merchandising
Partnering with Centurion Sales, we offer expert sales and merchandising services to enhance your product's presence and performance in stores.
Day-to-day management of the Centurion Sales team to ensure optimal in-store execution.
Presenting new product developments to key stakeholders to secure shelf space.
Maintaining strong relationships with retailers to ensure the best placement and visibility for your products.
Logistics
Our logistics services are designed to streamline the distribution process, ensuring your products are delivered efficiently and reliably.
FMCG Marketing
Our targeted FMCG marketing strategies ensure your brand resonates and thrives in New Zealand’s competitive market
Develop tailored FMCG marketing campaigns to boost brand awareness and consumer engagement.
Leverage market insights to drive strategic planning and optimise promotional effectiveness.
Implement digital and traditional marketing tactics, focusing on maximising sales and distribution impact.
Governance
Committed to transparency and accountability at every level. Our constitution now legally locks in our purpose, with impact reviewed annually by our leadership team.
Workers
Supporting our people with living wages, wellbeing initiatives, and professional development. Everyone at WAC has a voice and a path to grow.
Community
Proudly New Zealand-owned and community-minded. We prioritise local partnerships, inclusive hiring, and giving back through charitable programmes.
Environment
From reducing waste to sourcing more sustainably, we’re actively working to shrink our footprint. Certified Toitū Climate Positive, we’re committed to continuous improvement.
Our impact pillars
Testimonial
“
We knew changing our packaging was imperative to our business goals, and it needed to happen as quickly and as efficiently as possible. From pitching the out-of-cycle change to retailers through to managing stock in individual stores, WAC have been with us and provided invaluable guidance every step of the way. They worked tirelessly to manage the (what felt like hundreds!) of moving parts to get our new and improved range in customers hands. There is simply no way it would have happened as quickly and easily without Rachel and the team.
- Sara Eichmann, No Ugly
We're now a Certified B Corporation
A new chapter in our 80-year journey.
After more than eight decades in business, we’re proud to have reached a new milestone — becoming a Certified B Corporation. This globally recognised certification isn’t just about meeting high standards for sustainability and ethics — it’s about showing up, every day, for our people, our communities, and our planet.
From the brands we represent to the way we work, purpose is at the core of what we do. B Corp Certification confirms what we’ve always believed: that business can be a force for good — and that impact and performance go hand in hand.