Forty Thieves
New Zealand’s award-winning nut butter, packing Mother Nature’s finest quality ingredients into jars.
Crafted in New Zealand for every kind of adventure.
Founded on Auckland’s Hibiscus Coast, Forty Thieves has built a loyal following for its naturally nutritious, flavour-packed nut butters. As the brand prepared to take its next big step in New Zealand’s competitive grocery scene, WAC joined forces with the Forty Thieves team to refine strategy, strengthen ranging, and secure the planogram of their dreams.
Through our nationwide partnership with Centurion Sales, our team at WAC helped Forty Thieves boost in-store visibility and deliver a step-change in performance. Together, we’re proving that purpose-driven brands can achieve extraordinary growth — without compromising on quality or values.
Today, Forty Thieves continues to innovate, crafting delicious spreads made from the finest natural ingredients, while WAC ensures they’re right where Kiwi shoppers can find them.
Forty Thieves
New Zealand’s award-winning nut butter, packing Mother Nature’s finest quality ingredients into jars.
Crafted in New Zealand for every kind of adventure.
Founded on Auckland’s Hibiscus Coast, Forty Thieves has built a loyal following for its naturally nutritious, flavour-packed nut butters. As the brand prepared to take its next big step in New Zealand’s competitive grocery scene, WAC joined forces with the Forty Thieves team to refine strategy, strengthen ranging, and secure the planogram of their dreams.
Through our nationwide partnership with Centurion Sales, our team at WAC helped Forty Thieves boost in-store visibility and deliver a step-change in performance. Together, we’re proving that purpose-driven brands can achieve extraordinary growth — without compromising on quality or values.
Today, Forty Thieves continues to innovate, crafting delicious spreads made from the finest natural ingredients, while WAC ensures they’re right where Kiwi shoppers can find them.