One From the Archives: Family Food Affair Hits 70

William Aitken & Co managing director Graham Aitken at a trade fair in Cologne, Germany. Courtesy of Stuff.

As William Aitken & Co celebrates over 80 years of service in New Zealand's FMCG sector, we take a look back at this article from our 70th anniversary. It offers a glimpse into our rich history and enduring legacy in the industry. Join us as we reflect on our journey and the milestones that have shaped who we are today.

Read the full article at Stuff.

A New Zealand business started by a World War I soldier with a penchant for European food is celebrating its 70th anniversary this year.

In 1944, Bill Aitken founded William Aitken & Co to import and market food from Europe.

He left school at 16 to join the army and fought in the trenches in France and Belgium during World War I.

His grandson, Graham Aitken, now William Aitken & Co's managing director, said during that time Aitken made many French contacts and developed an appreciation of European food.

Leading the way in the FMCG sector across New Zealand

WAC is one of the largest independent family-owned local and international FMCG distribution companies in New Zealand. With over 80 years of experience, our family-owned business is dedicated to providing high-quality solutions that encompass every aspect of FMCG success. Our expertise in account management, sales and merchandising, and logistics ensures that your products achieve maximum visibility and success in leading supermarkets.

If you’re looking for a partner to help your brand thrive in the New Zealand FMCG market, talk to the team at WAC — we’re ready to champion your next success.