Services

WILLIAM AITKEN & CO. 

Over the years, William Aitken & Co. has developed excellent relationships with the two major supermarket groups in New Zealand - Foodstuffs and Progressive, as well as the major food service distributors.

We pride ourselves in the way in which we manage the brands under our stewardship, and the professional manner in which we put forward business proposals, implement new product listings, and carry out regular range and business reviews with our client buyers.

Account Management

The company has sales management based in our Auckland office, responsible for -

• Covering all head office accounts on a regular basis.
• Allocating sales budgets over regions and monitoring performance against
  budget.
• Coming together for regular reviews, updates and planning of the
  company’s brands.

Sales & Merchandising

Through subsidiary company Strikeforce New Zealand, William Aitken & Co has sales and merchandising personnel located in 30 centres throughout New Zealand ensuring -

• Orders are taken.
• Shelves are well-merchandised and fully stocked.
• All ranging, shelf and promotional tickets are fully compliant.

The map below highlights Strikeforce's extensive coverage across New Zealand, ensuring the efficient operation and distribution of William Aitken & Co's merchandising services throughout the country.

 

Demonstrations

Again, through subsidiary company Strikeforce New Zealand, William Aitken & Co can arrange highly-effective in-store demonstrations in supermarkets up and down the country, including -

• Scheduling and organising the demonstrations.
• Ensuring there is sufficient stock in-store to cater for the consequent consumer up-take.
• Analysing the results.

The following map again highlights Strikeforce New Zealand's impressive coverage of New Zealand centres, with demonstration services available across the country.