Meet The Aitken’s

In 1944 William Aitken & Co was set up to import and market food products from Europe. Over the last 70 years, William Aitken & Co has grown to become one of the largest independent food importers in New Zealand. William Aitken & Co markets and sells food products to supermarkets across New Zealand and offers a ‘full service’ promotional and administrative services package to food brands looking to enter the New Zealand Market…learn more

  • International Brands

    William Aitken & Co was set up to import and market food products from Europe, and in doing so began the popularisation of a new way of cooking for Kiwis who had largely been brought up on British fare…learn more

  • Our Brands

    William Aitken & Co develops and owns brands within the New Zealand market, including Aqa Lite Flavoured Sparkling Water…learn more

Way back in 1944, Bill Aitken realised that refugees of the war in Europe were bringing new ideas about food to New Zealand, and that the products they had traditionally cooked with, were not readily available in this country.


A BIT ABOUT US